Solid is an industry-leading commercial floor maintenance business. Whether it’s carpet, concrete, metal, linoleum, or marble, Solid has it covered. A bold and heavy logomark needed to be the face for Solid. The mark portrays an angled view of a floor that is then scrubbed away to form Solid’s brand initial. A tightly kerned type treatment stands as the foundation of the mark and anchors it down. An earthy and masculine color palette solidifies the brand’s professionalism.