Korean spa practice and CBD skin therapy is erupting in popularity across the world. Pellequr has modernized these traditions to launch the newest and ultimate experience in luxury skin care.
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In an effort to link the brand’s famous background and deep heritage, a Family Knot was chosen as their primary identifier. The Lily Flower, a portrayal of Pellequr’s openness to all forms of femininity and women empowerment, was integrated into the mark. A deep black and reflective gold color palette was chosen to draw Pellequr’s high-end market to their products.