Korean spa practice and CBD skin therapy is erupting in popularity across the world. Pellequr has modernized these traditions to launch the newest and ultimate experience in luxury skin care. In an effort to link the brand’s famous background and deep heritage, a Family Knot was chosen as their primary identifier. The Lily Flower, a portrayal of Pellequr’s openness to all forms of femininity and women empowerment, was integrated into the mark. A deep black and reflective gold color palette was chosen to draw Pellequr’s high-end market to their products.