Thanks is a new digital currency with the reach of big media networks and without the distrust rampant among the digital media industry. With Thanks, users are rewarded for sharing their data with access to premium content, and more importantly, the user has complete control over who has their data.

As a breakthrough concept within the industry, it's no question that an idea like this may be difficult to translate to a national audience. An easy to understand identity and visual system accompanied by a slick explainer animation is required as first steps to break into the industry.
A brand in such a controversial environment requires an approachable identity. Thanks starts with an approachable wordmark, subtly customized from the standard typeface. Additionally, a forward-thinking, techy color-palette and a fun, friendly, but distinctive illustrative identity defines the Thanks brand. Simplified iconography built for animation streamlines a complex story of internet corruption.

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