Infirmary Health launched a women’s campaign in early 2020. I developed this campaign to support all three hospital locations: Mobile Infirmary, Thomas Hospital and North Baldwin Infirmary. The campaign worked across the spectrum of women’s health services with a focus on breast health, OBGYN and cardio. Even with a crowded competitive market and an evolving healthcare landscape, the campaign resonated with women across local counties.

The primary message of this campaign is one of support, commitment and proximity. Infirmary Health is here, in your area, to provide women with the specialized care they need today, every day, always.

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